A number of changes in the functioning of the affiliate network resulted from the problem of the so-called cookie stuffing, which aff44 faced last year. After a thorough analysis, a series of personal changes and a rebranding that took six months, the network is back in a completely new and improved version.
Tymon Zastrzeżyński, LOANDO Group Co-founder, commented: We have carried out an internal audit to find the source of the problem. We reached agreement with the majority of the lending companies affected by this phenomenon. We compensated them for the losses and were able to resume cooperation. Since then, we have also enriched our offer with new products from loan companies and banks.
In the absence of legal regulations on the affiliate market and the lack of a code of best practice, aff44 network decided to seek legal advice regarding website tagging in order to eliminate any doubts.