The Swedish Clar Group, acting through the local company Akredo, acquired 100% of shares in the companies of the Loando Group and their projects, including aff44.com, pozyczkaportal.pl, loando.pl, Loando Direct. The overriding strategic goal of this transaction is to revolutionize the brokerage market
in Poland and in the CEE region, so that it becomes a technological ecosystem that meets the challenges posed by modern e-commerce platforms and social networks.
Poland, as a market with a high growth potential in the consumer finance industry, is one from six countries (along with Brazil, Spain, France, Singapore, Saudi Arabia), in which the Swedish investor successfully develops his businesses. The acquisition of Loando will enable the acquired company to develop further in terms of enriching the offer with new products and process solutions, opening up to new sales channels, and will also contribute to greater expansion into foreign markets. The existing Loando owners will continue to be at the helm of the company and will be responsible for managing all business and operational activities in cooperation with the new investor.
Clar Group wants to participate in the development of the Polish brokerage market and enter new CEE markets. The acquisition of the leader of the online channel in Poland, such as the Loando Group, will allow us to achieve these goals. I am convinced that we will achieve this thanks to combining the experience of the CLAR team with the knowledge and competences of Tymon and Maciej and their teams – says Tomasz Kowalski, representative of Clar Group in Poland.
We have been analyzing the Polish market of fintech sales solutions for a long time. We are convinced that the operating model implemented by Loando and the current strategy of the Group are fully consistent with our forecasts as to the directions of development of the industry – says Kristian Jacobsson, CEO of CLAR Group. – Still in Q1 this year. we will present, together with the Management Board, a new operating strategy and the Group’s development – adds Kristian Jacobsson.
One of the main business goals of Loando is the development of the offer and stronger cooperation
with banks to implement new product categories. We do not forget about it about partners from the non-banking market and publishers cooperating with us. We are convinced that, with the support of Clar Group, we will be able to implement development projects faster and more effectively and build new value of services for Partners – comments Tymon Zastrzeżyński, Member of the Management Board of Loando.
Clar Group
Clar Group is a Swedish Venture Builder with headquarters in Stockholm. He started his activity in 2016. Its founders are Kristian Jacobsson and Ivar Schmidt, associated with the financial sector and technology, who founded several companies in their careers. Clar Group has been investing for several years in fintech companies from the consumer finance industry around the world, at all stages of development. It manages investments in a “hands-on” model, using its global technical, financial and operational means to build competitive advantages. Currently, it operates on four continents, aggressively expanding its business model to the markets of Central and Eastern Europe.
